Client
Dignis

Created at
Buro Open (This is a client of Buro Open)

Services
Visual identity    Logo design    Motion    Print   Social media   Campaign



The new identity of Dignis. Dignis is a healthcare institution that offers specialized and experience-oriented care, in which the needs and individuality of the patient are central as much as possible. This individuality of both patients and employees forms the starting point of the new corporate identity.
The color palette consists of seven colors, with purple as the main color. Each color has its own meaning, such as dignity, individuality, optimism and trust, etc. Each Dignis location has chosen its own main color.

The logo is typographically designed with playful, round features. The dash in the ‘g’ which gives the feeling of a smile. The design language is indirect from the logo, with the letter ‘i’ which symbolizes a person and the human aspect, serving as the basis.
In short; a dynamic and colorful corporate identity with a quirky twist.