GRONDSLAG has been specifically developed to help develop raw musical pop, electronic and urban talent from Groningen in a tailor-made way, to distinguish themselves, to become more self-reliant and to give them handles. In order to be better equipped to work on a sustainable musical career. Every year, GRONDSLAG will support 8 acts for their development. The way in which this is done depends entirely on the need of the act. GRONDSLAG is roughly for acts that have outgrown Kunstbende and Popsport, but for which the professionalization process Hit The North and participation in the Popronde are still a bridge too far.
